Zoom interviews have become a fixture in recent years. In fact, they’ve probably earned a permanent place in the interview process at this point. That’s why it’s so important for sales candidates to master the art of the Zoom interview, starting with these tips:

All systems are a-go. At least that’s what you want to say for a video conference interview. But as we all know, technology has a way of hitting the snooze button when we need it most.

That’s why you’ll want to make a list of things to check before the interview begins, including:

  • Are you familiar with the platform? If not, search for a guide to walk you through it.
  • Establish an account (if needed) when you receive the invitation.
  • Hop on the meeting 10-15 minutes early to test the video and audio feeds.

Granted, it seems like everyone’s a Zoom expert by now. But new video conferencing platforms are popping up all the time, so just make sure you’re ready if an employer happens to use an unfamiliar one.

Dress the part. Yes, a hiring manager can only see about one-third of you during a Zoom meeting. However, too many people mistake “casual” for “virtual,” forgetting that they’re two wildly different things.

Just because it’s a Zoom interview doesn’t mean you shouldn’t look the part. Dress professionally and be sure to iron your shirt, do your hair/make-up, or whatever else you would normally do to prepare for an in-person interview.

Pick a good spot. Noisy environments, distracting backgrounds, bad wi-fi – they’re all a disaster waiting to happen during a Zoom interview.

To prevent such catastrophes, scout out a good spot for your interview, whether it’s in your office, living room, or the quiet coffee shop down the street. Wherever you choose, make sure you are the focal point, not a screaming toddler, your prancing cat, or choppy internet.

Sweat the details. Too many sales candidates treat a Zoom interview as if it’s a rehearsal for the real thing. Unfortunately, nothing could be further from the truth. That’s why you should pay close attention to the small things, just as you would for an in-person interview, including:

Making eye contact – Human connections might be more difficult to form in a virtual environment, but they’re not impossible. Look straight into the camera, don’t be distracted, and be sure the interviewer knows you have their undivided attention.

Being personable – No one wants to talk to a robot. Be loose and personable, ask the HR rep or hiring manager how their week’s been so far, maybe even try to find something you have in common like a hobby, college, or home city.

Using non-verbal communication – In some ways, it’s best to forget you’re on Zoom. Use the same gestures and inflections you normally would, simply to be sure you don’t come across as wooden or overly rehearsed.

Above all else, be yourself and prepare for the interview just as you would under “normal” circumstances. Because ultimately, it’s your preparation that will separate you from even the more qualified candidates.